SHAYLA COOPER
About me
Hello and welcome! My name is Shayla Cooper and I am a 2024 graduate from York University. I completed my Bachelor's in the Communication and Media Studies program and gained experience in marketing, communications, website coordination, and public relations alongside my academic journey. I know social media strategies and CMS/CRM systems such as HubSpot and WordPress and I possess strong research and writing skills that follow WCAG.
I love getting out into nature, running and creating video content in my free time!
work experience & skills
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Role: PR Associate
As a Marketing & Communications Associate, I crafted written content for various channels like press releases, articles and blogs. I reached out to the media, pitching stories and answering inquiries. Additionally, I helped plan client events and researched industry trends to support our strategies. Lastly, I worked with the team to brainstorm new communication ideas.
Skills Acquired: Marketing, Digital Technologies, Media Monitoring, Press Releases and Social Media Strategies, Project Management Tools: Wrike
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Role: Marketing and Communications Assitant
As a Marketing and Communications Assistant, I assisted in creating promotional materials such as blogs, newsletters, and social media content. I maintained the faculty's website and social media platforms, ensuring they were current and engaging. I supported organizing events and workshops and collaborated with the marketing and communications team to brainstorm and implement strategies for promoting faculty programs and initiatives. Lastly, I provided administrative support as needed, including managing email communications.
Skills Acquired: Media Coverage and Monitoring, Online Research, Journalism, CMS/CRM Systems: WordPress, Sprout, SharePoint & Constant Contact
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Role: Marketing and Communications Summer Student
As a Marketing and Communications Summer Student at Arthritis Research Canada, I played a role in crafting promotional materials such as blogs and social media content to raise awareness about arthritis research. I maintained the organization's website and social media platforms, ensuring they remained current and captivating for our audience. Furthermore, I contributed to brainstorming sessions with the marketing and communications team to explore different approaches for outreach. Lastly, I provided vital administrative support, including managing email communications, to ensure smooth operations within the department.
Skills Acquired: Graphic Design (InDesign and Photoshop), Social Media Monitoring, Teamwork and Communication.
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Role: Website Coordinator
In my role as the Social Media Coordinator for Vancouver Rental Properties, I handled various tasks. This included basic office duties like faxing and scanning. I managed our social media accounts, creating engaging content to promote our rental listings. I was fluent in WordPress, updating and maintaining our website with current information. I also organized online documents and entered invoices into Quickbooks for efficient record-keeping. Additionally, I maintained client data in HubSpot, making sure our CRM system was up-to-date.
Skills Acquired: WordPress, HubSpot, HootSuite, QuickBooks, MailChimp, Social Media Monitoring and Management.
project timeline example
Previous Work & Writing samples